“So perhaps the best way for people to express outrage and inflict pain on oil companies is to use less fuel, thereby lowering overall demand. This is much harder than flinging brown paint at a BP sign, as many people have done. It may mean walking more or wearing sweaters indoors in the winter with the thermostat set at 64 degrees. People who still need a short-term hit of righteousness may continue to avoid filling up at BP stations. But it would be nice if they picked up a week’s worth of milk from a BP mini-mart on the way home at night. That way, the station owners don’t suffer as much.” —Ron Lieber, in the NYTimes article Punishing BP Is Harder Than Boycotting Stations, where he explains how the byzantine structure of the fuel industry makes impossible the continued use of fuel while avoiding the purchase of BP originated fuel.